The price of pink: class action lawsuit filed in response to “pink tax”

The price of pink: class action lawsuit filed in response to “pink tax”

The money we spend on everyday hygiene products often goes unnoticed as they’re items we deem necessary to purchase. However, would you think twice about the products you’re buying if others were purchasing the same items for significantly less money?

This is common when comparing the prices of men and women’s hygiene products. Women are often paying higher prices for everyday products like razors, shaving cream, deodorant, hair products and body wash, a phenomenon known as the “pink tax”.

Dove is a product of Unilever, one of the companies named in the pending class action lawsuit against companies and retailers who have gender discriminatory pricing.

A Montreal woman is in the process of filing a class action lawsuit against companies that make these products and the retailers that sell them for their gender discriminating prices. Some of the companies named in the lawsuit include: Unilever Canada, Shoppers Drug Mart, Walmart, Loblaws and Metro. The damages could potentially add to over $100 million. Read the full CBC story here.

A study by Parsehub, revealed that on average, women are paying 43% more for hygiene products than men do. The study looked at 3,191 personal care products from three major Canadian retailers and found this to be consistent among almost all products.

Add to this that men are also receiving more product per bottle of hygiene product or stick of deodorant than women receive yet they are still paying less. compared prices of common men’s and women’s hygiene products, the amount of product per item and the price. For example, Men’s Speed Stick containing 70 g of product, costs $4.89 but Lady Speed Stick for 65 g of product costs $6.89.

I personally have resorted to buying razors marketed toward men instead of purchasing the pink bag from the same brand only feet away on the shelves because of the difference in price, but should women be forced to buy men’s deodorant, men’s body wash or men’s shampoo because spicy, musky scents cost less than the scents of fruits and hibiscus flowers?



14 thoughts on “The price of pink: class action lawsuit filed in response to “pink tax”

  1. This is a well written and very interesting article. it is so unfair that women’s hygiene products are more costly than men. i hope that woman wins the lawsuit, this would force companies and retailers to lower their prices.

    1. Thanks Zohra! I agree that it’s very unfair that women’s products are more costly than men. I hope companies begin to realize how discriminatory it is to force women to pay more.

  2. I believe that women should pay the same price for hygiene products. There only is a slight difference in things like razors and body wash.

  3. Hey Celia, I am so glad you shed light on this topic. I was blind to this “pink tax” until I read your post. I will pay close attention next time I reach for the newest scent of Dove deodorant.

  4. Woah! I’ve always observed the price difference but never knew it had a legal term called ‘Pink tax’. This is super interesting Celia! Will follow up on this case now! 🙂

  5. Never heard about this, but I noticed it subconsciously in grocery shops for sure. Especially when it comes to generic products. I will follow this news now, hope price will be equal.

  6. Thanks for sharing this with us Celia. I have never heard about it before, but this is so interesting and so unfair at the same time. I hope the situation changes shortly.

  7. Hi Celia, you are absolutely right. It is very weird and unfair to pay more just because you are a woman. I appreciate that Montreal women to start a process about this issue. And thank you for sharing this. I will look at the price differences between the similar products made for woman and man when I go to the supermarket.

  8. I’m so glad you are shedding light on this topic. It’s something I’ve noticed even beyond hygiene products. A few years ago, a friend of mine and I were shopping for workout clothes and we happened to walk through the guy workout clothes section to see that similar brands and use of materials were one-third of the price of what we were paying. At least now there is a name for it, the “pink tax.” Look forward to your next posts 🙂

  9. I use men’s everything. Most women are afraid of smelling manly, but idgaf. I mostly use neutral scents with names like “powder”, “ocean” or “clean”.

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