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The price of pink: class action lawsuit filed in response to “pink tax”

The price of pink: class action lawsuit filed in response to “pink tax”

The money we spend on everyday hygiene products often goes unnoticed as they’re items we deem necessary to purchase. However, would you think twice about the products you’re buying if others were purchasing the same items for significantly less money?

This is common when comparing the prices of men and women’s hygiene products. Women are often paying higher prices for everyday products like razors, shaving cream, deodorant, hair products and body wash, a phenomenon known as the “pink tax”.

Dove is a product of Unilever, one of the companies named in the pending class action lawsuit against companies and retailers who have gender discriminatory pricing.

A Montreal woman is in the process of filing a class action lawsuit against companies that make these products and the retailers that sell them for their gender discriminating prices. Some of the companies named in the lawsuit include: Unilever Canada, Shoppers Drug Mart, Walmart, Loblaws and Metro. The damages could potentially add to over $100 million. Read the full CBC story here.

A study by Parsehub, revealed that on average, women are paying 43% more for hygiene products than men do. The study looked at 3,191 personal care products from three major Canadian retailers and found this to be consistent among almost all products.

Add to this that men are also receiving more product per bottle of hygiene product or stick of deodorant than women receive yet they are still paying less. compared prices of common men’s and women’s hygiene products, the amount of product per item and the price. For example, Men’s Speed Stick containing 70 g of product, costs $4.89 but Lady Speed Stick for 65 g of product costs $6.89.

I personally have resorted to buying razors marketed toward men instead of purchasing the pink bag from the same brand only feet away on the shelves because of the difference in price, but should women be forced to buy men’s deodorant, men’s body wash or men’s shampoo because spicy, musky scents cost less than the scents of fruits and hibiscus flowers?



Welcome to Women Weekly!

Welcome to Women Weekly!

My name is Celia and I’d like to thank you for visiting my blog.

Proud to identify as a feminist in an age where the word is often villainized and feared, my beliefs lie entirely in equality. My feminism is rooted strongly in legal issues affecting women but just as importantly in the underlying ideology concerning the rights of both men and women of any race and of all cultures.

My mother raised her three daughters largely on her own while maintaining a fulltime career as an ultrasound technologist and has always emphasized that while it is important to have the capacity to love and let people in, it is just as, if not more important as a woman to create a life in which you are not dependent on anyone else. This is the mantra from which I move forward in my personal and professional decisions and with my political beliefs.

A sign at the “Women’s March on Washington” that took place on January 21th, 2017, the day after Donald Trump’s inauguration.

Most recently I’ve been inspired by the Women’s March on Washington , an event on January 21st, 2017, that saw millions of people around the world march in opposition to the newly elected President of the United States and his controversial behaviour toward women and minority groups.

Whether you agreed with the march or not, the masses of people that showed up to these marches worldwide from cities all over the United States all the way to Sydney, Australia, made what is arguably one of the largest turnouts in U.S. History in response to a president according to an article in Time Magazine.

Women Weekly aims to look at various women’s and feminist issues as they happen in current events. By outlining basic facts, research and my personal meditation on the topic, I hope to contribute to the movement in a small way that encourages others to understand the importance of these issues.