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The price of pink: class action lawsuit filed in response to “pink tax”

The price of pink: class action lawsuit filed in response to “pink tax”

The money we spend on everyday hygiene products often goes unnoticed as they’re items we deem necessary to purchase. However, would you think twice about the products you’re buying if others were purchasing the same items for significantly less money?

This is common when comparing the prices of men and women’s hygiene products. Women are often paying higher prices for everyday products like razors, shaving cream, deodorant, hair products and body wash, a phenomenon known as the “pink tax”.

Dove is a product of Unilever, one of the companies named in the pending class action lawsuit against companies and retailers who have gender discriminatory pricing.

A Montreal woman is in the process of filing a class action lawsuit against companies that make these products and the retailers that sell them for their gender discriminating prices. Some of the companies named in the lawsuit include: Unilever Canada, Shoppers Drug Mart, Walmart, Loblaws and Metro. The damages could potentially add to over $100 million. Read the full CBC story here.

A study by Parsehub, revealed that on average, women are paying 43% more for hygiene products than men do. The study looked at 3,191 personal care products from three major Canadian retailers and found this to be consistent among almost all products.

Add to this that men are also receiving more product per bottle of hygiene product or stick of deodorant than women receive yet they are still paying less. HealthSnap.ca compared prices of common men’s and women’s hygiene products, the amount of product per item and the price. For example, Men’s Speed Stick containing 70 g of product, costs $4.89 but Lady Speed Stick for 65 g of product costs $6.89.

I personally have resorted to buying razors marketed toward men instead of purchasing the pink bag from the same brand only feet away on the shelves because of the difference in price, but should women be forced to buy men’s deodorant, men’s body wash or men’s shampoo because spicy, musky scents cost less than the scents of fruits and hibiscus flowers?